(BPT) - Love diving into a rich heritage of food, art and history - in a city with a cool, contemporary vibe? As the birthplace of iconic Mexican heritage including tequila, mariachi, charrería (Mexican rodeo) and more, Guadalajara is a must-visit destination with delights for all the senses.
How popular is Guadalajara? According to Grupo Aeroportuario del Pacifico, Guadalajara International Airport saw a 9.9% increase in passenger traffic in January 2025 over last year. With recognition from National Geographic's "Best of the World" and Travel + Leisure's "World's Best Awards," Guadalajara is welcoming even more travelers to this vibrant, cosmopolitan city.
Here are five can't-miss arts, culture and culinary experiences in and around Guadalajara:
1. Taste the city's traditional dishes, contemporary cuisine and vibrant mixology
Guadalajara is famous for its food scene, from street stand tacos to upscale dining and everything in between. Explore cuisine based on unique regional flavors, plus signature drinks featuring agave spirits, including tequila and raicilla. Key local ingredients include hand-made corn tortillas and chilis.
Order Guadalajara's specialty sandwich, torta ahogada - a tasty dish made from birote bread, not found anywhere else, and covered in a spicy tomato and chili sauce. Or sample birria, a spicy Mexican stew made with goat or lamb cooked slowly with spices, served with minced onions, cilantro and lime.
For fine dining, explore the exquisite creations of Alcalde, featured on Latin America's Best 50 Restaurants list, or the "New Mexican Cuisine" at Tete Cocina de Barrio, followed by mouth-watering desserts at Postrería.
If you're a fan of creative mixology, you can't get any better than Guadalajara. Visit El Gallo Altanero, the number 48 Best Bar in the World according to The World's 50 Best Bars, offering live music, a vibrant atmosphere and a true celebration of agave - as well as their signature Sangroni (gin, campari, vermouth, tamarind and watermelon). Or savor cocktails with breathtaking views of Guadalajara from the chic new 360 Rooftop Bar in the Hotel Riu Plaza Guadalajara.
2. Embrace the lively festivals
If you love charrería and mariachi, time your visit around the one of the city's most famous festivals. The International Mariachi and Charreria Festival is the largest celebration of mariachi music in the world, with an estimated 500 mariachis converging on the city every year in late August to early September.
You'll hear some of the most famous players and different musical styles like sones jaliscienses, along with more modern huapangos, baladas and polkas played by five-string guitars, violins and trumpets. Performances and competitions are spread throughout the city, and a grand parade features mariachi in full silver-dressed garb, dancers in traditional dress, charros on horseback and more.
During the festival, charrería (Mexican rodeo) teams from every corner of the country also come to compete in the traditional sport of charreria and take home the winning trophy. Want to take part in this thrilling tradition? Even if you can't visit during the festival, stop by Lienzo Charro Jalisco to spend the day with Mexican cowboys, or charros, to witness their impressive prowess in horsemanship and roping - and even try your hand at some rope skills.
3. View distinctive cultural heritage landmarks
Take a trip back in time via guided walking tours of the Historic District to experience some of the most significant and beautiful monuments in Guadalajara, like the gorgeous double-spired Guadalajara Cathedral - the city's most beloved, emblematic landmark.
The Teatro Degollado is a neoclassical masterpiece boasting a frieze depicting Apollo and the Nine Muses resides over the Grecian columns. The five-tiered interior is swathed in red velvet and 23-karat gold leaf and crowned by a Gerardo Suárez mural, based on the fourth canto of Dante's Divine Comedy. Today, visitors can experience the Filarmónica de Jalisco, cultural events and live performances.
Make extra time to peruse Museo Cabañas, a UNESCO World Heritage Site built at the beginning of the 19th century as a hospital, now housing an impressive collection of over 340 art pieces and murals. In the early 20th century, the chapel was decorated with an extraordinary series of murals by José Clemente Orozco, one of the greatest Mexican muralists.
Don't miss the stunning landmark, Rotonda de los Jaliscienses Ilustres, which features tranquil grassy areas and busts featuring prominent figures from Mexico's history.
4. Discover tequila's heritage and namesake hometown
Ever wonder where tequila comes from? Blue fields of agave plants stretch for miles over rugged terrain surrounding the Magical Town of Tequila, where the eponymous spirit hails, not far from Guadalajara. The world's tequila is produced in this region, and these stunning fields are a UNESCO World Heritage Site that are part of Mexico's identity.
Learn all about agave and the tequila-making process at the new Tequila Lab, an interactive museum dedicated to Mexico's most famous distilled beverage. Then expand your knowledge with a trip on Guadalajara's recently relaunched Tequila Express train to take you from Guadalajara to Tequila. Use their roundtrip route for a day trip, or stay overnight at a range of accommodations including Casa Salles, a luxe boutique hotel from the makers of El Tequileño, or Hotel Solar de las Animas.
Once in Tequila, visit the National Museum of Tequila and tour one of the area's many distilleries. Tours in the nearby agave fields provide an inside look into the life and work of a "jimador" (an agave harvester), and help travelers learn about the tequila-making process from agave cultivation to distillation as well as the area's rich culture. View agave fields by train with the Cuervo Express full-day train package, including a guided tour of their distillery and agave fields, lunch at a Mexican hacienda and tequila tasting.
Want to see agave landscape from above? The Sauza Tequila Copter offers a bird's-eye view, followed by a vip guided tour of Casa Sauza and their distillery. Tequila tastings are available, and sensorial tasting at Santoscoy warehouse on-site. The restaurant cueva de Cenobio is an ideal spot for a mid-day meal immersed in the old casona, La Quinta.
5. Take a day trip to the city's surrounding Magical Towns
In addition to Tequila, Guadalajara is situated nearby two additional Magical Towns:
About 20 minutes from Guadalajara is Tlaquepaque, best known for quality craftsmanship and mariachi performances. Downtown Tlaquepaque's traditional central market, main square and pedestrian-only streets are perfect for strolling. You'll enjoy daily mariachi performances at restaurants and cantinas, some with outdoor seating ideal for people-watching. Check out showrooms and stores showcasing carved wood furniture, colorful ceramics, blown glass, hand-stitched clothing and more. Well-known artists and sculptors like Sergio Bustamante have galleries here, and you can find workshops to learn from artisans about their craft.
Ajijic is known for its proximity to Lake Chapala, the largest lake in Mexico, with one of the world's best climates. Surrounded by the Sierra Madre Mountains, travelers enjoy beautiful boat rides on the lake, long walks along the waterfront promenade and time in hot springs warmed by volcanic magma. The town and its ideal climate attract snowbirds and expats alike, making Ajijic home to Mexico's largest expat population.
Where to stay
You'll find plenty of accommodations at various price points in Guadalajara.
Several properties are located in the popular Colonial Americana neighborhood - rated one of the coolest neighborhoods by Time Out, including: Casa Habita, a reimagined 1940's home offering 37 rooms and suites with amenities including a bar, restaurant, pool and spa; Hotel Demetria, where you'll find elegantly appointed rooms, a rooftop pool with stunning city views and an on-site restaurant serving exquisite local and international dishes; and LoveIt Hotel, a ideally located home away from home featuring deluxe rooms and suites.
You can also choose the Hilton Guadalajara Midtown in the business and financial district, which includes a fitness center, meeting rooms, executive lounge and more amenities designed to suit the needs of business travelers.
Want to immerse yourself in Mexican culture? Hotel Indigo Guadalajara Expo is a boutique hotel blending modern luxury with rich Mexican heritage, from woven throw blankets on the beds to local artwork on the walls. At night, the rooftop bar is an ideal location for a nightcap.
How to get there
Guadalajara is the capital of Jalisco state on Mexico's western coast. It's easily accessible via Miguel Hidalgo International Airport (GDL), 24 miles from the city center, with non-stop daily flights from major markets across the U.S. and Canada.
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Please drink responsibly. If you have a problem with alcohol, visit Responsibility.org.