Media executive and entrepreneur Henry Mauriss is calling on business leaders to rethink how they define success. Drawing from his 30+ years building companies across media, finance, and philanthropy, Mauriss says the future belongs to businesses that solve real problems and improve real lives—not just scale revenue.
“A good business works. A great business matters,” says Mauriss. “That only happens when you design for impact first, profit second.”
Mauriss currently leads ClearTV, a multimedia company that delivers content to public spaces across the U.S., UK, and Europe, with expansion planned in South Korea. He also leads Joshua’s Collective, a philanthropic initiative focused on systemic solutions to homelessness in California.
Why Purpose-Driven Models Matter More Than Ever
According to a 2025 McKinsey report, 79% of consumers now say they prefer brands that reflect their values. Among younger generations, the number is even higher. But despite the interest in “impact,” many companies still focus only on growth metrics.
“We’ve let business get too noisy, too reactive,” Mauriss explains. “Real leadership isn’t about buzz. It’s about being steady—and asking what your product or company is actually solving.”
The World Economic Forum estimates that by 2030, over half of all jobs will require “systems thinking” and “value-driven innovation.” Mauriss believes these skills are already essential.
Learning From Credit and Media
Mauriss built his early career in financial services, founding Credit America Corporation—a platform that gave subprime consumers a second chance at mainstream credit. He saw firsthand what happens when systems exclude people who are trying to rebuild.
“People don’t fail because they’re lazy. They fail because the system gives them no runway,” he says.
Later, he applied those same principles to media with ClearTV, delivering curated, purposeful content in airports, hospitals, and public venues—spaces where attention is limited, but impact can be high.
“We didn’t just build screens. We built stories in motion. Timely, relevant, human.”
The Next Chapter: Joshua’s Collective
Now, Mauriss is focused on one of California’s most pressing issues: homelessness. His initiative, Joshua’s Collective, aims to go beyond shelter. It brings together housing, mental health services, addiction recovery, and employment support—in one place, built as a system, not a patchwork.
“You can’t separate housing from addiction. Or addiction from job access,” Mauriss explains. “They all feed into each other.”
According to the California Interagency Council on Homelessness, over 181,000 people were unhoused in 2024—up nearly 10% from the year before. And while state budgets are growing, many efforts fail due to poor coordination.
“You can’t solve a complex problem with a narrow lens,” Mauriss says. “We have to build complete solutions, and we have to build them now.”
What Business Leaders Can Do
Mauriss isn’t asking CEOs to become non-profit operators. Instead, he’s calling on them to revisit the purpose behind their models and decisions. His message:
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Start with a real-world problem. What are you solving that people actually face?
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Build systems that last. Can your company survive without constant pivots?
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Lead with clarity. Are your decisions based on values—or noise?
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Mentor with intent. Who are you pulling up behind you?
“Every business leaves a footprint,” Mauriss says. “The question is: does yours help or harm?”
A Call to Action for Founders, Investors, and Citizens
Mauriss wants to see a shift—not just in companies, but in communities. He encourages people to:
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Support organisations solving root causes, not just symptoms
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Push leaders to connect purpose to profit, not separate them
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Educate teams on long-term thinking and social responsibility
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Ask better questions before launching or backing new ventures
“Impact starts at the whiteboard,” Mauriss says. “And it multiplies when people see that it’s real.”
About Henry Mauriss Henry Mauriss is an American entrepreneur with over 30 years in consumer marketing, finance, and media. He is CEO of ClearTV and founder of Joshua’s Collective. His work focuses on long-term value, system-level change, and building with purpose at the centre.
CALL TO ACTION
Don’t just build—build better. Whether you run a startup, a studio, or a city department: step back. Ask what your work is doing—and who it’s really for. Then get to work making that answer matter.
Media Contact: Read the full interview, here. Email: henrymauriss@emaildn.com
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