Articles from Sephora

The holidays have officially begun, and no one does them quite like Mariah Carey. Today, the undisputed Queen of Christmas and best-selling female artist of all time rings in the season with a glamorous new partnership with Sephora, uniting her signature sparkle with Sephora’s beauty expertise. As the clock struck midnight, Mariah declared “It’s Time!” in her much-anticipated annual video – this year, reimagined in collaboration with Sephora to bring fans a dazzling fusion of beauty and holiday magic.

Today, Sephora proudly unveils its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga in partnership with Born This Way Foundation.

The Golden State Valkyries and Sephora U.S. announced today a multi-year partnership, making the leading prestige beauty omnichannel retailer a founding partner of the Valkyries. As part of this partnership, Sephora will be the naming rights partner for the team’s 31,800-square-foot, state-of-the-art Oakland-based performance center, rebranded as the “Sephora Performance Center”, and will be the presenting partner for the Valkyries Content Day and Training Camp.

Today, Sephora U.S. in collaboration with Digitas Pictures and Imagine Documentaries, premiered Faces of Music, a docuseries directed by filmmaker Ting Poo (Val, Amazon) that explores the strongly interwoven relationship between beauty and music. The three-part series, now available to stream on Hulu, offers a behind-the-scenes look at the inspiration and creation behind iconic beauty looks from Chappell Roan, Victoria Monét, and Becky G. From bold stage makeup to everyday skincare and nostalgic fragrances, the series reveals how these artists authentically express themselves, while showcasing how music and beauty intertwine to shape their identities and inspire artistic visions.

Sephora is kicking off the new year by unveiling its highly anticipated lineup of 2025 birthday gift offerings for the U.S. and Canada and there is so much to look forward to!

Today, Sephora North America revealed the names of eight BIPOC brands selected for its 2025 Accelerate program, a signature incubator designed to nurture and propel emerging beauty brands. Marking a decade of championing emerging talent, the program remains a vital launchpad for BIPOC-founded and -owned businesses, with this year’s cohort spanning the haircare, makeup, skincare, and fragrance categories.

Today, SEPHORA and Rare Beauty by Selena Gomez announce the return of the Make A Rare Impact campaign in recognition of World Mental Health Day, renewing SEPHORA’s commitment to donating 100%* of global Rare Beauty sales to the Rare Impact Fund on October 10. The goal of World Mental Health Day, which takes place annually on October 10, is to raise awareness of mental health issues around the world and to mobilize efforts in support of mental health.

Today, Sephora US is excited to announce the return of SEPHORiA, its largest and most highly-anticipated beauty experience of the year, with an all-new theme and US destination. The iconic beauty event will head to Atlanta for the first time, taking place on Friday, September 27th and Saturday, September 28th at the city’s famed Pullman Yards. The first wave of ticket sales starts tomorrow, and with more tickets available to beauty enthusiasts than ever before, this year’s in-person event is expected to be the biggest yet.

Today, Sephora announced its lineup of 2024 birthday gift offerings for the U.S. and Canada, and beauty lovers are sure to be excited. The highly-anticipated birthday gifts will feature essential, prestige beauty products spanning across makeup, skincare, and haircare categories from Kosas, Youth to the People, and Moroccanoil. The gifts are available to all three tiers of Beauty Insider members (Insider, VIB, and Rouge) during their birthday month and can be redeemed for free in Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase*.

Today, Sephora North America announced the names of eight BIPOC brand founders who will join its 2024 Accelerate program, a longstanding brand incubator that supports emerging beauty businesses. Sephora's Accelerate program continues to serve as a pathway to success for many BIPOC-founded and -owned brands, with this year’s cohort spanning the haircare, makeup, skincare, and fragrance categories.

Today, SEPHORA and Rare Beauty announce the launch of the Make a Rare Impact campaign, a partnership in recognition of World Mental Health Day, an international day for global mental health education, awareness, and advocacy. On October 10, SEPHORA will donate 100%* of Rare Beauty product sales to the Rare Impact Fund. Created in 2020 by Rare Beauty Founder and Creator Selena Gomez, the Rare Impact Fund’s mission is to reduce the stigma associated with mental health and expand access to mental health services and education for young people around the world.

Today, Sephora is excited to announce the return of SEPHORiA: House of Beauty, the retailer’s most beloved and largest beauty event of the year. Previously held as an in-person event in 2018-2019, then shifting to a global virtual event in 2021-2022, SEPHORiA will be brought to life in a hybrid format for the first time in 2023 with a live ticketed event in New York City and free global virtual experience in select markets.

Today, Sephora and TikTok, along with partner agency Digitas, announce the launch of a partnership designed for new, founder-led beauty brands to navigate the world of creator content. The Sephora x TikTok Incubator Program will connect TikTok creators to best-in-class beauty brands from the Sephora’s Accelerate program, helping them learn impactful social content strategies through a series of educational training modules. Participating brands will hear from #beautytok creators such as, Amy Chang, Rocio Lopez-Jimenez and Nyma Tang.

Today, Sephora announced its 2023 birthday gift offerings for the U.S. and Canada in the makeup, skincare, haircare and fragrance categories from Dior, Glow Recipe, ILIA, and OUAI. The much-anticipated birthday gifts are available to all three tiers of Beauty Insider members (Insider, VIB, and Rouge) during their birthday month, in store and online. Throughout the year, Sephora will also offer to clients more product choices through four rotating gift selections exclusively available online for VIB and Rouge clients, with this year’s first online rotating gift from Farmacy. To provide more options and value to clients, Sephora will continue to offer the option to receive 250 Beauty Insider points, in lieu of a physical gift, available exclusively in Sephora stores and online.

Today, Sephora North America announced the participants for its 2023 Accelerate brand incubator program, with a cohort of seven BIPOC brand founders spanning fragrance, makeup, and skincare. Sephora's Accelerate program will continue to focus on BIPOC-founded and owned brands as part of its commitment to increasing BIPOC representation in its product assortment.

Today, Sephora is excited to announce applications are open for its 2023 Accelerate program. Now through September 26th, beauty founders are invited to apply to participate in the brand’s well-known brand incubator program.

Today, Sephora is excited to announce the return of its biggest and most inclusive beauty event of the year, SEPHORiA: Virtual House of Beauty. This free, one-of-a-kind, 3D event will feature an interactive beauty “house” with multiple rooms to explore, full of exclusive content from some of Sephora’s most-loved brands, beauty icons, and surprise guests. This year’s event includes new + innovative programming that continues to celebrate diversity, foster inclusivity, and highlight Sephora’s differentiated product assortment. SEPHORiA will take place on Sunday, September 18th from 10AM – 2PM PDT/1 – 5PM EDT, with exclusive registration access for US Sephora Rouge clients going live today, and all other clients on August 10th.

Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika. The highly-anticipated birthday gifts are available to all three tiers of Beauty Insider members: Insider, VIB, and Rouge, during their birthday month, in store and online. Throughout the year, Sephora will also offer to clients more product choices through four rotating gift selections exclusively available online.

Today, Sephora announced the participants for its 2022 Accelerate brand incubator program, with a group of 10 BIPOC brand founders. These entrepreneurs reflect the very best in beauty, with brand offerings spanning the full range of the Sephora product universe, including makeup, skincare, haircare, and for the first time ever – fragrance.

Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry, including the excellent array of products, available for all beauty consumers. The campaign follows the launch earlier this month of a short statement film called “Black Beauty is Beauty” and highlights Black-owned brands and founders, including PATTERN by Tracee Ellis Ross, Briogeo, adwoa beauty, BREAD BEAUTY SUPPLY, Fenty Beauty, Forvr Mood, PAT McGRATH LABS, LYS Beauty, Danessa Myricks Beauty and Fashion Fair.

Today, Sephora is proud to announce the return of its biggest and most inclusive beauty event of the year, SEPHORiA: Virtual House of Beauty. Previously held in 2018 and 2019 as a live and ticketed event, this year’s SEPHORiA will return virtually with an exciting 3D game-like environment featuring an interactive beauty “house” with multiple rooms to explore. This free, one-of-a-kind event will take place on September 18 from 10AM – 1PM PST/1 – 4PM EST, with registration going live today.