Articles from BLUMM KNOWHOW S.R.L

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Two Italian icons unite in a captivating advertising campaign: Jannik Sinner, the world’s top-ranked tennis player, and De Cecco pasta. Created by Pomilio Blumm using the innovative "Narrative Matching" technique, the campaign celebrates shared values of passion, attention to detail, and the ability to select the best from around the globe – qualities embodied by both the athlete and the renowned pasta brand.

Franco Pomilio Blumm: "With Art and Ethics, We Research New Perspectives on AI for the Communication of Big Institutions"

Financial Times and Statista have acknowledged Pomilio Blumm as one of the fastest-growing companies in Europe. The latest edition of the "FT 1000 Europe's Fastest Growing Companies" has crowned Pomilio Blumm, an Italian communications agency, as the leader for revenue in the "Advertising & Marketing" category across 35 countries, including European countries and non-European ones like the UK and Switzerland. This impressive achievement reflects the agency's sustained growth trajectory and its ability to carve out a niche in a dynamic and competitive landscape.  Pomilio Blumm's dominance extends beyond the top spot in its specific sector. The agency retains its leading position in the field of corporate communications while significantly improving its overall ranking, jumping from sixth to first place compared to the previous edition. These accolades are underpinned by impressive figures: a remarkable absolute growth rate of 215.5% and a consistent CAGR of 46.7%.

Pomilio Blumm is the agency selected to collaborate with De Cecco on advertising communications, reinforcing the Abruzzo-based pasta company’s “brand narrative” strategy both in Italy and abroad. The partnership encompasses the conception, development, and execution of communication campaigns, as well as consultancy for media planning over the next two years, aiming to enhance the partnerships unveiled throughout 2024. Highlights include collaborations with Jannik Sinner, the Italian tennis player ranked world number one and De Cecco’s Global Brand Ambassador, along with SSC Napoli. The foundation for advancing current projects lies in a dedicated, rigorous commitment to strengthening the system of products, values, and ambassadors.“The history of De Cecco is closely linked to our territory and, in many ways, to ours as well,” explains Franco Pomilio, President of Pomilio Blumm. “For this reason, we are pleased to share a joint growth project. This collaboration provides an opportunity to carry forward a significant narrative, projecting it into the future.”Value storytelling is central to Pomilio Blumm’s mission. The agency, a leader in institutional communication, managed the largest nation-branding campaign ever undertaken by the Italian Government (worth €40 million), promoting Made in Italy values worldwide.The De Cecco group, which recently confirmed Filippo Antonio De Cecco as its leader, approved its financial report, and presented a five-year plan aimed at reaching €1 billion in revenue, is set to solidify the growth achieved in recent years and consolidate its strategy.“We are delighted to have Pomilio Blumm by our side, a company that champions values of excellence at an international level for prominent institutions,” notes De Cecco’s Chairman of the Board, Filippo Antonio De Cecco. “We are confident that together we can drive the ambitious path that our group has outlined for the future. This collaboration marks a significant milestone in the objectives that our organisations have set as the foundation for growth-oriented strategies.”

Mozambique - EU Global Gateway Investment Forum in Mozambique’s capital Maputo, under the theme "Creating business opportunities", on the 22-23 November, will bring together public and private sector stakeholders to look into the potential and investment opportunities that Mozambique has to offer.

The winners of this year's edition of the Lorenzo Natali Media Prize, awarded by the European Commission, were announced at a ceremony hosted at the Solvay Library in Brussels.

An innovative certification that guarantees the security and traceability of university degrees and achievements.

The Forbes Social Awards showcased the significant influence of institutional communication on both society and the economy. This influence has grown even more pronounced in our current intricate socio-political landscape, marked by global concerns like climate change. In this context, institutional communication faces an escalating threat of disinformation and false information. The Four Seasons hotel in Florence provided the setting for the awards ceremony, where Alessandro Rossi, the director of Forbes Italia, stressed the crucial role of effective communication within the intricate fabric of the European Union (EU). Comprising 27 Member States, each with its distinct language, culture, and history, the EU's diversity is indeed its asset, but it can also present challenges if not managed prudently. Alessandro Rossi pointed out, "Institutional communication serves as a bridge that transcends linguistic and cultural barriers within the union. Through multilingual communication, it ensures that our messages reach every corner of the EU, promoting a sense of inclusivity and shared identity."

An international event that sets the course for the future of design and ambitiously aims to establish new standards of excellence within this sector. This is how the prestigious DesignEuropa Awards, created by the European Union Intellectual Property Office (EUIPO), can be summed up.

The annual report by the International Communications Consultancy Organisation crowns the agency in the revenue bracket that exceeds 30 million dollars.

The European Accessibility Resource Centre was officially launched this past Tuesday in an event chaired by Commissioner Helena Dalli and Miguel Carballeda, President of ONCE Social Group

Massimo Ciociola, Founder and CEO of Musixmatch, Alberto Dalmasso, Founder and CEO of Satispay, Ibrahim al-Koni, Libyan writer, and Jhumpa Lahiri, Pulitzer Prize winner for fiction, have been awarded the Luiss Global Fellowship. The prestigious recognition, now in its second edition, is conferred by the University to personalities who have distinguished themselves internationally in cultural, artistic, economic, social, or technical-scientific fields. Opening the award ceremony at the Viale Romania campus was Director General Giovanni Lo Storto, who then gave the floor to Rector Andrea Prencipe."The Luiss Global Fellowship - stated Prencipe - celebrates the career paths of individuals who have distinguished themselves through commitment and achievements in various fields. The Global Fellows serve as models and reference points for their ability to navigate the present and build the future, following innovative, diverse, and interconnected perspectives. The 2023 edition of the Luiss Global Fellowship celebrates the creativity of two internationally renowned entrepreneurs and two writers: while Ciociola and Dalmasso have explored and seized opportunities offered by digital technologies, al-Koni and Lahiri have opened new perspectives on the theme of cultural identity. The intersection of business and literature strengthens the identity of Luiss as a place of encounter and dialogue between cultures, perspectives, domains, and disciplines," added the Rector.

Governors of central banks, leading academics, economics and finance experts, journalists from across Europe gathered in Sintra, Portugal, to participate in the eighth edition of the European Central Bank's (ECB) annual forum. The event, titled "Macroeconomic stabilisation in a volatile inflation environment" prominently featured statements by ECB President Christine Lagarde on the persistence of inflation.In her speech, Lagarde urged the European Central Bank to maintain high-interest rates in order to prevent prices from exceeding the established target due to labour market tensions and a significant increase in wages in the Eurozone. Her statements were reported by major European newspapers.

A thought-provoking debate in Milan Luiss University hub, centering around the crucial topic of tax reform. The event "the penalty system in tax reform", organized by Paola Severino, Vice President of Luiss University, gathered a distinguished panel of government officials and tax experts to discuss the potential replacement of traditional penalty systems with a cooperative approach between citizens and the Revenue Agency.The proposed enabling act for tax reform aims to simplify administrative sanctions, mitigating conflicts with criminal sanctions and upholding the "ne bis in idem" principle. The primary objective is to foster compliance with tax obligations through a cooperative relationship with the tax agency, known as "cooperative compliance," offering a viable alternative to the conventional penalty system.The debate featured the insights of various experts, including Minister of Justice Carlo Nordio, Deputy Minister of Economy and Finance Maurizio Leo, and Milan Prosecutor Marcello Viola. These distinguished speakers shared diverse perspectives on the tax penalty system, delving into a comparative analysis of punitive methods concerning both individuals and entities.Tax sanctions serve a vital role in promoting adherence to tax laws and combating tax evasion. However, it is imperative to ensure that such sanctions are applied equitably, proportionately, and effectively in order to maintain the integrity of the tax system. Achieving this goal necessitates close collaboration between tax authorities, judicial institutions, and law enforcement agencies.One of the notable speakers at the event was Professor Livia Salvini, an esteemed expert in Tax Law at Luiss University. Professor Salvini elaborated on the concept of the Collaborative Compliance Scheme, which entails taxpayers cooperating with tax authorities to identify errors or violations and negotiating agreements to rectify their situations. Guglielmo Maisto, former Professor of International and Comparative Tax Law at the Università Cattolica del Sacro Cuore in Piacenza, provided valuable insights by examining comparative perspectives to understand the disparities between administrative and criminal tax penalty models.In her concluding remarks, Paola Severino shed light on the issue of entity liability, an approach aimed at combatting tax evasion and tax avoidance, particularly when such violations are advantageous to the company. Severino emphasized the importance of encouraging entities to implement internal control and tax compliance measures, holding their representatives and employees accountable in order to prevent violations.Minister of Justice Carlo Nordio summarized the key takeaways from the day's discussions, emphasizing the paramount significance of tax justice reform as a critical priority for Italy. The insights and ideas shared during this engaging debate serve as a foundation for potential future reforms in the country's tax system.

Under the High Patronage of the President of the Italian Republic Sergio Mattarella and the President of the French Republic Emmanuel Macron, the sixth edition of the Italian-French Dialogues for Europe at the Luiss University

Stimulating dialogue between the university and high school students, combating educational poverty, and promoting the transmission of values such as legality, the fight against corruption, mutual respect, environmental protection, and culture while fostering individual talent – the project Legalità e Merito (Legality and Merit), born from an idea by Luiss Guido Carli's Vice President Paola Severino and promoted by the university itself, has reached its 6th edition.

Premiered at the Cannes film festival "A Social Design Story" focusing on the great Brazilian photographer

Rome, May 17, 2023 - The AeroSpace Power Conference, the grand event commemorating the 100th anniversary of the Armed Forces, concluded on May 14th with remarkable achievements. Gathering an impressive participation of 1,800 attendees on each day of the event, including 41 foreign delegations and 25 heads of forces from around the globe, the conference stood as a testament to its extraordinary success. Hosted at the captivating and iconic 'La Nuvola di Fuksas' conference centre in Rome, this momentous occasion was organized by Pomilio Blumm, an Italy-based institutional communication agency. The company managed every aspect of the three-day event, from setting up exhibition stands to producing presentation videos and directing the online proceedings. 

Luiss joins the elite of the world's top 15 universities in Politics and International Studies in the prestigious QS World University Rankings by Subject 2023, which rewards the best institutions of higher education for individual subject areas.

Luiss Guido Carli celebrated in the Aula Magna of the Campus, the inauguration of the 2022-2023 Academic Year. In the presence of its Top Management, it conferred the Doctorate Honoris Causa in Management on Ornella Barra, Chief Operating Officer - International of Walgreens Boots Alliance. It was a seminal year for the University, under the many goals achieved and the international awards obtained, which consolidate its value in teaching, research, sustainability and employment.During the Ceremony, Ornella Barra gave a Lectio Magistralis entitled "Doing business: the importance of values". "Be happy with the goals achieved but keep looking around, seize the opportunities that present themselves to you and don't wait for them to knock on your door, go and look for them! Find new challenges every day to grow and improve, and consider each goal as a starting point for new growth. Look at the world with a positive and creative approach, without being limited by the barriers of the ordinary and the consolidated, work with passion, nurture your curiosity and always be courageous in whatever profession you are going to undertake; be protagonists of your future!”, said Ornella Barra.“Ornella Barra is an example of a courageous entrepreneur open to international challenges. Such an entrepreneurial and international mindset must increasingly characterize the leaders of the future: at Luiss, male and female students experiment with innovative learning models that enable them to build their toolbox to investigate, interpret and act on the real world, and above all to reinvent or invent professions. A toolbox that has paradoxical characteristics: it must be rich, but at the same time half-empty; protected but open; efficient but also ready to accept new challenges", said the Rector Andrea Prencipe.The General Manager Giovanni Lo Storto commented: “Our daily life, in times that require increasing speeds of adaptation and flexibility, calls for open and inclusive leaders who know how to deal with the complexity of today's reality. At Luiss we encourage students to question themselves, learning that in life there are no predefined formulas that are valid in every context. Volunteering activities, ESG laboratories, soft skills and sports, these are the transversal experiences of life large learning that enrich the curriculum and profile of our students to prepare them for a constantly evolving job market".Luiss Guido Carli recorded a new record in admission applications this year with an 18% increase for Bachelor's, Single-cycle and Master's degree courses compared to the previous year. The University continues its growth in teaching and research, increasingly consolidating itself as a reference point for a cosmopolitan community connected to the working world. The employment rate of graduates one year after graduation is confirmed at 94%, with peaks of 97% for the Department of Economics and Finance. Furthermore, the international trajectory is strengthened with a student population comprising 88 nationalities and with a network of 315 partner universities in 64 countries and 58 double degree programs and structured partnerships, involving approximately 2,300 students in outgoing and incoming mobility programs this year from nearly 10,000 subscribers.“The constant rise of Luiss in national and international rankings testifies to the growth that the University has achieved by consolidating its role at a global level. Our University is at the forefront of creating, through higher education, strategic knowledge networks in the Europe-Mediterranean-Africa axis, thus contributing to strengthening the future ruling class of these countries. It is essential to continue investing in training, to reactivate the social lift, reduce gaps and guarantee the same opportunities to all ", said President Vincenzo Boccia. During the Ceremony, Ornella Barra was awarded an Honorary Doctorate in Management for her extraordinary managerial talent, combining competence, entrepreneurship, international vision, innovative leadership and corporate social responsibility.

The Lorenzo Natali Media Prize, the EU's flagship journalism award, opens for applications today. Journalists can apply by submitting eligible stories until midnight of 28 April.