NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video
Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and digital. In a first-of-its-kind proof-of-concept, an agency can execute and optimize a single premium video investment across platforms in seconds, as illustrated in the video demo here.
Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas
Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow. Column6 has a large and growing footprint in the U.S., Canada, and Latin America among major original equipment manufacturers (OEMs) and emerging CTV publishers and platforms.
