Hawthorn Bancshares, Inc. - Common Stock (HWBK)

Competitors to Hawthorn Bancshares, Inc. - Common Stock (HWBK)

First Midwest Bancorp, Inc.

First Midwest Bancorp competes with Hawthorn Bancshares by offering a similarly diverse range of financial products and services, including traditional banking, wealth management, and investment services. They differentiate themselves through their extensive technological integration, offering advanced online banking features that appeal to tech-savvy customers. Their larger scale and broader geographical footprint provide them with economies of scale that can drive down operational costs, making them a tough competitor in pricing strategies, which could provide them an edge over Hawthorn’s community-centered approach.

Horizon Bancorp, Inc. 

Horizon Bancorp, similar to Hawthorn Bancshares, operates in the community banking sector, providing a range of financial services to both individuals and businesses. They attract clients through personalized service, competitive interest rates, and fees which are often lower than larger institutions. Horizon's strength lies in its extensive branch network and strong local presence, allowing it to build solid relationships within the communities they serve. This gives them a slight competitive advantage over Hawthorn in terms of localized customer loyalty and market penetration.

Peoples Bank and Trust Company 

Peoples Bank and Trust presents competition to Hawthorn Bancshares through its focus on providing high-quality customer service and specialized financial products tailored to the needs of local individuals and businesses. Their competitive advantage lies in their ability to offer personalized customer experiences along with flexible lending options that cater to local needs. This direct engagement often fosters deep community ties, enabling them to attract customers in a similar demographic as Hawthorn, making them a formidable competitor in local markets.